Dentsu makes a Graphic Tee (literally)….
With the use of a free app,
when a camera from a smart phone is pointed towards the t-shirt,
the Anime on the tee come to life.
Users of the app are offered 3 different ways to interact with the Manga themed technology:
Play: Characters and designs can be played with
Shot: Pose and take photos with the characters and designs
Share: Post photos on SNS sites