Dentsu makes a Graphic Tee (literally)….

Japanese advertising company Dentsu has developed a new kind of t-shirt named ‘ASOBERU-T ‘.

With the use of a free app,
when a camera from a smart phone is pointed towards the t-shirt,
the Anime on the tee come to life.
Users of the app are offered 3 different ways to interact with the Manga themed technology:

Play: Characters and designs can be played with
Shot: Pose and take photos with the characters and designs
Share: Post photos on SNS sites

Images & Info: NewLaunches and AkihabaraNews